More Than Just a Rebrand

To bring all the efforts the San Diego Zoo does together as one cohesive team that strives to make the world better, the Zoological Society of San Diego turned San Diego Zoo Global is now the San Diego Zoo Wildlife Alliance!

This is more than just a sleek new logo and some new fonts. This change includes a restructuring of how we present ourselves and our work to the outside world. We want to make everything we do from animal care to research inside and outside of our facilities and across the world visible so you can share in the amazing stories that we live through every day. 

We are so much more than just a Zoo and Safari Park. Sure, we have some remarkable places you can spend the day seeing some amazing animals, but we also have research and outreach happening across the globe aimed at improving the quality of life for all living things! 

The biggest change for us researchers from the rebrand is the Institute for Conservation Research is no more. Though it was never the intension, having a separate entity within the organization for research made the science seem less accessible and inclusive. To more effectively bring the science to you, it is now just part of the San Diego Zoo Wildlife Alliance because the science isn't separate. We are one organization with a unified goal.